Tagged: writing
The Undermining of the Heart of Vandals
By Antarah Crawley
For Professor McRuer,
Critical Methodologies
9 November 2011, GWU

WASHINGTON, D.C. — If you drive or walk or, more likely, ride your fixed gear down the city’s busiest thoroughfare New York Avenue past 7th street you’ll see an imposing mural of a young brown boy with a cap depicting an upside-down DC flag peeking up out of a dystopian landscape reminiscent of Mew Mexico’s Bisti Badlands. The painted caption, “Welcome to Dystopia City” invokes the notion that all is not well here. Indeed, within the city there is a conflict of interest between a young, browning generation and the established hegemony, between corporations and small business, between those who have a voice and those who don’t. And the artists, whose hands are also colored with paint and adhesive, have largely taken up the cause to make the corporate hegemony accountable to their disruptive actions. In this paper I look at the actions of DC artists, who use the most symbolic city in the western hemisphere as a canvas for social correction, and the responses it stirs among those in power. And furthermore, in the very notions of power itself.
In fall of 2010, corporate oil-giant Chevron planned to execute a campaign that sought to fix public opinion of them after attention was drawn to their crude waste removal tactics in Ecuador. According to a team of professionals suing Chevron (formerly Texaco) for their human rights violations in multiple locations across the world, and specifically in Ecuador, the oil giant has been deliberately disposing toxic waste into the Ecuadorian Amazon—an estimated 18.5 billion gallons from 1964 to 1990, or 4 million gallons per day at the height of their operation. Even though they had managed to elude liability costs (a potential $27.3 billion) their public image had been damaged, thus they sought to repair it with a campaign that utilized a gritty street-art aesthetic and phrases that showed their corporate executives agreeing with “everyday, working class” Americans (e.g., “Oil companies should put their profits to good use—We Agree”, “Big oil should support small business—We Agree”, etc.)
In an effort to make their message more accessible to the public, Chevon reached out to local artists to put their posters up in an authentic, street art way, using wheatpaste and paint rollers. Cesar Maxit, a DC-based street artist, was one of the artists targeted to execute this operation. However, Mr. Maxit is not one to comply with the wishes of big oil. He has a long history of social activism and of using art, legally and illegally, towards that capacity. He says in an interview:
…I had started working with environmental and human rights groups, I wanted to write messages about social justice. My first burner was a piece that said “Free Tibet.” My second was one that had a line of white-hooded Klansmen with the city skyline behind it, and in the negative space between it said “FREE MUMIA” followed by “amerikkka racist.” This was in 2000.
Cesar Maxit
Thus, when Chevron sent him the files for the campaign, which still contained their original messages, he called his friends in The Yes Men (tagline: Impersonating big-time criminals in order to publicly humiliate them. Our targets are leaders and big corporations who put profits ahead of everything else) and the Rainforest Action Network (RAN), an environmental activist organization begun in 1985 (mission statement: Rainforest Action Network campaigns for the forests, their inhabitants and the natural systems that sustain life by transforming the global marketplace through education, grassroots organizing, and non-violent direct action), to collaborate on a counter-campaign. Maxit, in a documentary short about the counter-campaign, says the aim of Chevon in its efforts is to “confuse the public.” He, along with The Yes Men and RAN, altered the original Chevon files to read messages that were more precise, more radical (e.g., “Oil companies should clean up their messes.”). Instead of retaining the images of working class Americans, he used the faces and words of the Ecuadorian peoples that the corporation actually affected, thus radicalizing the campaign in a way that Chevron had not intended.
The questions that this counter-attack (which resulted in Chevron pulling the campaign completely) raises revolve around the mythologies surrounding responsibility and authenticity. Could the campaign have been authentically “agreeable” without the help of actual street artists? What does a campaign like this symbolize, even when Chevron has not actually committed to cleaning up its mess in Ecuador? At the base of it all, what is the role of the street artists in this scenario? Is his role to help corporations get back on track, or to call attention to their faults? If Chevron had actually continued with the campaign (and even with the altered versions already up on the street), whose campaign is it? Who is the author? And lastly, why DC?
Roland Barthes’s Death of the Author would have anticipated such response from the street art/activist community. Mr. Maxit has physically done what the reader in Barthes does every time he reads a text—he deconstructs it; he takes the text and, without considering what the author intended, which is ultimately futile because the author is a confused self-destructive entity, he reassess the “blends and clashes” inherent in the text (1324). Barthes writes, “We know now that a text is not a line of words releasing a single ‘theological’ meaning (the message of the Author-God) but a multidimensional space in which a variety of writings, none of them original, blend and clash” (1324). Chevron acts as the “Author-God” that has been abstracted out. With the remaining text, which reads, for example, “Big Oil should get real”, the author, Mr. Maxit, RAN, and so on, detangles what is being said. In an interview, Mitch Anderson, a spokes man for the San Francisco-based organization, Amazon Watch, asks rhetorically, “Does Chevron think that we’re stupid?” As the author, they are putting words on a page that come in contact with other entities, actions surrounding their statements. The reader takes all of these aspects inherently into consideration when analyzing a statement like “Big oil should get real.” Cesar Maxit asks, “‘Get real’? Well, what does that mean? Of course we all agree with that. But what about ‘Oil companies should clean up their messes?’ Do you agree with that? I think most people would agree with that, but I think Chevron doesn’t.” Here, the reader has destroyed the voice. It epitomizes Barthes’s statement that, “a text is made of multiple writings, drawn from many cultures and entering into mutual relations of dialogue, parody [and] contestation…” (1325). In the end, this campaign has actually served to promote further scrutiny into Chevron’s actions. It’s authorship has written its own rebuttal. By getting street artists to interact with the campaign, it has entered the reader into the execution of the text. This puts multiple hands on the “original” message and renders is read before it actually goes public.
This actually brings up another level of readership. On one level, Maxit and the activist community are reading the ads. Yet they put them up in the public sphere, thus entering the text into another, secondary level of readership. Though it’s not as well documented or extensive as the primary reading, we still see the artist entering into his own death. The product will now be read at face value—as a Chevron ad that shows the corporation explicitly admitting to wrongdoing. This may lead the secondary reader to believe that the company is actually trying to get its act together. Once again, the message of the author—now the artist—is obliterated and the reader assumes the power of interpretation. The text never becomes the product of one author; it is always a collaborative space. As Barthes writes, “Writing [or in this case, art/publicity/advertising] is that neutral, composite, oblique space where our subject slips away, the negative space where all identity is lost, starting with the very identity of the body of writing” (1322).
Antarah, you’ve chosen a really interesting focus that’s, I think, much clearer than it was in the first draft. You’re also going in an unexpected and interesting direction with it–I’d have expected you to perhaps go after Deutsch or Foucault, but I think this is really interesting. As noted in the margin, you will need another theorist from class besides Barthes. It sounds like Derrida might be a good one. Or, if you want to think more about the larger frame of discourse, DC as a symbolic city, whose discourse on the level of architecture is disrupted by street art, then Foucault (or Deutsch) might help. At any rate, it’s a fascinating project!
Grade: A
© 2011 by Antarah Crawley
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an Urban Legend
by Antarah Crawley
In this Samurai Hip-Hop History, the Two Lands of Shaolin are created and the Generations of Men and Women are Born to their Ancestors, but when an evil Merchant takes control of the people and the Island, one man must rise up to save his people from D’evils.
English Syllabus
AN ENGLISH SYLLABUS
“…to obtain power over any given material one need only understand the causal laws to which it is subject.”
—Bertrand Russell, as quoted in Cleanth and Brooks’ “Introduction,” Understanding Poetry, p. 191
The following paper represents the Author’s second attempt to convey the Occult Systems at work in Literary Theory as presented in the Course of Professor Antonio Lopez’s design, commenced and completed in Fall 2015 at The George Washington University. The initial mission of the Author in his commencement of the Course, being to illuminate the god-workings of author and the textual manifestation of its will as perceived by eye & I via a Cabalistic pattern, was poorly embodied in the First Paper; it was much too Occult and not Disciplined enough in the ways demanded by Academic Literary Theory as a school (i.e., it did not accurately enough translate its esoteric significance into academic vocabulary as we have been learning it). The Author remains of the opinion that Occult working are not only present in the Theory, but inherently warranted in their exposition due to the practical way that they (to say “it”: the Cabala) structures this and every other discipline, like a skeleton to a body, or a syllabus to a school. The present paper will more pointedly align the texts of the syllabus of the Course along the ancient Cabalistic pathway to unveil the (con)text-to-author / human-to-god / matter-to-spirit / solid-to-ethereal / being-to-nothingness / condition-to-absolute / phenom-to-nous relationship inherent in all disciplines. The author has had success applying the Cabalistic pathway to various real-world systems—even to those as dry and bureaucratic as the New York City Department of Health—and herein wishes to apply this pattern again to the present system of Literary Theory, with text being at the bottom of the system, being the densest, most matter-full, and author (or writing, the act) being at the very top, the crown, the most ineffable, the most ethereal; and with “meaning” as an absolute pool, encompassing the whole system, we shall elucidate the metaphysical condensation which takes place when the absolution of uniform universal meaning is channeled through an author whose creative process begets a text of new form and invention: a literary text.
A brief priming in the Cabala is required. Without the use of visuals, we may structure the Pattern in a 3-by-7 grid, also a matrix. The matrix describes the relationship of numbers, themselves beholden of certain values. Row 0: 000; Row 1: 010; Row 2: 302; Row 3: 504; Row 4: 060; Row 5: 807; Row 6: 090; Row 7: 010. The 7th Row is naturally the bottom, the 0 Row the Absolute above the peak, Row 1. The 7th Row is matter; the 0 Row absolute spirit. All elements of the disciplines may be plotted on this graph. Below we will examine where the theories within the texts of the Course’s syllabus fall along these coordinates. In our present application, Row 7 represents apprehending the literary act through its evidence in physical text and Row 1 represents the apprehension of the literary act through the act of writing out the text, mediating the absolute spirit of “meaning” through the I / 1 / eye of the author / the point of the pen / into the solidity of text, which in turn (“as above so below”) represents the 0 plane of absolute meaning married to the 1 plane of the authorial ego: together being “10”. To use the eye / I to guide the text from the 7th to the 1st Row (which is to undo the “10” into the “1” and, ultimately, the “0”) is called reading. The numerical spectrum which lies between the 10 and the 0 is arranged according to proximity between matter and spirit, or, here, text and meaning; below, the examination of each “number,” or “emanation,” [Hebrew: sephirah] of meaning will correspond to a text in our Course’s syllabus.
Herein I am not performing reading to support evidence, neither exploiting evidence to support theories (as they have been presented in the Course), but using theories to support Science: the Occult Systems at work in all. Let it be reiterated that Occult Science, the here-defined Undiscipline of Disciplines, or that system which may undiscipline other disciplines to illuminate their commonality, is a malleable application-based System which is as (and more) useful to Academic Critical Theory as Marxist, Feminist, Neo-Colonial, Crip, Queer, or any other application-based theory.
The Cabala may be apprehended, as a structure, through the similar diagram of I. A. Richards’ design, as explained in his “The Analysis of a Poem”. To preface its design, and to explain its need, Richards says “The critic is, throughout, judging of experiences, of states of mind; but too often he is needlessly ignorant of the general […] form of the experiences with which he is concerned. He has no clear ideas as to the elements present or as to their relative importance. Thus, an outline or schema of the mental events which make up the experience of … ‘reading’ a poem, can be of great assistance” (The Lyric Theory Reader, 166). This author is of the same opinion, except that where psychology is employed as the backbone of critical judgement (at the ellipses), this author generalizes the pattern to an Occult one, but it is beholden of the same characteristics; as where a New Criticism was founded upon Richards’ system, so a New Syllabus is erected upon the Occult Systems.
The diagram on page 167 of the Lyric Theory Reader is remarkable, not merely for its simplicity and practicality in visually representing and alining the elements of reading for the education of the new student, but also in its striking resemblance to the ancient Cabalistic pattern of spirit-to-matter manifestation. Richard’s diagram is composed of the words “Arcadia, Night, a Cloud, Pan, and the Moon” being each drawn together by individual lines which taper, or condense, into the center of an eye, from which the same number of lines expand outward and cascade down a six-fold plane. Several things must be observed here. (1) The list forms the base of an inverted triangle whose peak lies at the eye (note all connotations: eyes see, I see, I, 1, phallic, ego, exterior-to-interior transitions); (2) The eye also forms the peak of a triangle which descends unto the six-fold pattern which is its base and earth and depth [note that the Cabalistic pattern contains three triangles, only the highest being upright, the lower two being inverted and pointing to “10,” the earth]; (3) The eye, or the ego, represents a singularity, such as that which lies within a scientific black hole, wherein matter in condensed unto one [1] ultimate point from which it then manifests anew on a different plane of existence: herein the information of text is shown to be being consumed by the eye and regenerated on the interior of the mental landscape, which is the six-fold pattern; (4) Richards’ design can be read Cabalistically both backwards and forwards: “Arcadia, Night, a Cloud, Pan, and the Moon” is the absolute abstract “meaning” at Row 0 being drawn and condensed into the eye (the I) (the 1) at Row 1 and manifested on the subsequent six descending planes unto the base level of text—and it is also the surface of the text, the 10, the base, the words themselves, which are then siphoned by the eye of the reading ego into the system which ascends the number line unto the 000 plane of that text’s absolute meaning. In either design, Richards and Cabala each maintain one absolute plane and seven planes of manifestation, of which one is a 1 / I / eye / subjective ego: first manifestation of differentiation and numerical progression, i.e. time. Richards’ planes are designated {by row number: [mine (his)]}: [0 (0)] “Arcadia, Night, a Cloud, Pan, and the Moon”; [1 (unnumbered)] eye; [2 (1)] visual sensations; [3 (2)] tied imagery; [4 (3)] free imagery; [5 (4)] references; [6 (5)] emotions; [7 (6)] attitudes. The Cabalisitc planes and their syllabic correspondences are listed further below.
Richards later, in “The Definition of a Poem,” defines that structure as “a class of experiences which do not differ in any character more than a certain amount, varying for each character, from a standard experience” (176). He later defines the “standard experience” as that of the poet in the completion of the composition; the text of the composition being merely the evidence that the experience was had, what form in which it was experienced, and those qualities of form which will lend the experience to others as readers reëxperiencing the event. Therefore, within the parameters of this spectrum, the base-matter 7-plane of the poem is the form which the event (to be subjectively experienced by the reader) is conveyed in, the phenomenal evidence of it, and the high-ineffable 1-plane is the “standard,” or perfect, or absolute, experience of it, as aggregated form the multitude of experiences which it may inform, the whole of these being called “meaning,” or, in Occult terms, God.
Row 7 [010] is matter, is text, and in theory is understanding the text at the level of its words alone, the evidence of its manifestation alone, without considering the elementary composition or the etymology or the depth or the implications thereof. The text of our Course which most exactly emulates this nature is Stephen Best and Sharon Marcus’s Surface Reading: An Introduction. Row 7 lies upon the plane of solid matter and is most dense, sitting upon the surface of the earth while on high Row 1 rests ethereal in the heavens. Similarly, Best and Marcus’s theory only accounts for the surface of text, considering the excavation of deep-rooted meaning a fallacy, or, at the very least, unnecessary to good criticism. They first align themselves with Fredric Jameson’s conceit upon Symptomatic Reading that “interpretation should … seek ‘a latent meaning behind a manifest one’” (3) which is as well the Occult thesis; but then they depart on the basis that latent meaning may be apparent from the gaps in the surface of the matter of the text, and thus requires no probing as is required herein. This is fallacious as it assumes that what the text does not say may be glimpsed from a surface observation of it, but requires no investigation of those hollow depths to make use of them. Surface is thus rendered to mean what is “evident, perceptible, apprehensible in texts; what is neither hidden nor hiding”; surface as “materiality”; surface as “intricate verbal structure”; surface as the “location of patterns…within and across texts”, to say that this theory of reading looks for patterns “in order to break free of and reach beyond them to a deep truth too abstract to be visible or even locatable in a single text” (9-11). Symptomatic Surface Reading thus advocates for a look at the superficial aggregate of many texts rather than a probing investigation of the esoterism in one to evoke deep meaning via a critical system. Not only is this oxymoronic due to the desire of these theorists to evoke depth solely from the surface, but it pointedly ignores the obvious nature of every singular text to span the spectrum from matter to spirit, from text to the highest depths of absolute meaning. Remaining in the realm of that which is obvious and perceptible may lay plain the landscape but excavate nothing that cannot be better excavated by localized plumbing. And so in the base-10-kingdom of matter, we either choose to plumb the depths and perhaps risk intention fallacy on part of some divine persona (which we feel to know to exist, and must thus delve in search of) or remain on the surface of matter and merely describe, account, aggregate, accurately, as like a computer. This latter method is all well and good should the reader will to remain in the Kingdom of earth, but we as critics will to ascend up to the heights of absolute meaning, and so remaining upon the Surface will serve us unwell. If surface is “materiality,” then materiality is merely the evidence of deeper Cause which must be excavated to understand the result in any scientific way. The surface of the text should be used to obtain a foundation for summiting the system of literary meaning.
Row 6 [090] is the foundation of ascension from text unto absolute meaning. Since the foundation lies securely upon the surface, the 6th Row accounts for the generative nature of the text proper, i.e., how the physical word is able to conjure in the mind impressions of some other reality. The methods of apprehension inherent in this practice are best represented in our New Criticism readings, foregoing Richards since his model serves as an analogue to our present one. The latter New Critics (specifically, for our purposes, T.S. Eliot, Cleanth Brooks, and Robert Penn Warren) used Richards’ model to imperfect affect as they vehemently crusaded against Intentional Fallacy and insisted on apprehending the text at the level of its impressions and sensations upon the reader. This focus on the text as matter—as syntax, word choice, meter/rhythm patterns, etc. (not much better than the Surface Critics)–emphasizes the bottom of the Cabalistic Pattern, the 6, 7, 8, 9, and 10, or the 4th, 5th, 6th, and 7th Rows, at the expense of the higher cognitive will and mercy and the trinity of consciousness of the god-author persona at the higher Rows of the pattern. Therefore New Criticism lies at the Foundation-9 of the Occult methodology in terms of its mission to illuminate the base-10 of text with the major comprehensive faculties of the 8-intellect and 9-emotion and spans up to the Harmonious-6, but ascends no further than that. But what furthermore entrenches New Criticism at the Foundation of a Cabalistic Interpretation of Literary Theory is its concern with the scientific method of reading and criticizing. While “the language of science represents an extreme degree of specialization of language in the direction of a certain kind of precision,” it must “forego, because of its methods, matters of attitude and interpretation,” matters with which literature is consumed (Cleanth and Brooks, 179); it thus became the necessity of New Critics to impose a scientific methodology of provable interpretation of subjective feelings as based on objective and concrete textual evidence of syntax, meter, etc. In this way they have already begun the work of the Occult Science; similarly as texts are mapped from their form to their impression upon the mind, Occult Science is primarily concerned with mapping the relationship between that which we can perceive (phenomena, matter) to that which we cannot perceive (noumenon, spirit) in the evocation of an objective system of interpretation. Furthermore is it useful to note that Cleanth and Brooks write, “both the impulse and methods of poetry are rooted very deep in human experience, and that formal poetry itself represents, not a distinction from, but a specialization of, thoroughly universal habits of human thinking and feeling” (182). Note the emphasis on depth, and the necessary departure from surface reading via this New Critical Methodology unto the submerged, esoteric, systems of relation. Note also the emphasis upon poetry’s ability to convey, or to conduct, “universal habits” of humanity into unique form; this represents the transition from an Occult absolute meaning of consciousness to its apparent manifestation in form via author. Text, just as Earth, is the result of Divine Cognizance, which is the Cause, the Pattern being the means, or, the methodology. New Critics imply the objectivity of the result without accounting for the Cause; thus necessitating further investigation through the Pattern.
